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Author
Athanassopoulos, A.D.
Title
Service quality and operating efficiency synergies for management control in the provision of financial services: Evidence from greek bank branches
Type
Year
1997
Publication
European Journal of Operational Research
Abbreviated Journal
Volume
98
Issue
Pages
300-313
Keywords
Bank branches
;
Efficiency
;
Service quality
;
Data Envelopment Analysis (DEA )
;
Value judgments
Abstract
In this paper we concentrate on the assessment of the productive efficiency of bank branches. Bank branch operations are characterised by the effort made by management to pursue the banks’ corporate objectives. The tangible part of this effort can be assessed by the operating efficiency of the branch while the intangible part is encapsulated by the quality of the provided services. The assessment of branch efficiency is pursued using data envelopment analysis methods enhanced by the value judgements of individual branch managers. This development gives insights on issues related to the appropriateness of branch input mix. The effort effectiveness is estimated by embodying three quality dimensions on the operating efficiency of bank branches. Empirical results are discussed from a sample of sixty eight commercial bank branches in Greece.
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Admin @ admin @ Athanassopoulos1997a
Serial
974
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