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Author (up) Han, H.; Back, K.-J. doi  openurl
  Title Relationships Among Image Congruence, Consumption Emotions, and Customer Loyalty in the Lodging Industry Type
  Year 2008 Publication Journal of Hospitality & Tourism Research Abbreviated Journal  
  Volume 32 Issue 4 Pages 467-490  
  Keywords Social/ideal social image congruence; Positive/negative consumption emotions; Customer loyalty; Lodging industry  
  Abstract The authors investigated the relationship between image congruence and consumption emotions and the possible influence of this relationship on customer loyalty in the lodging industry. Overall fit of the proposed model and research hypotheses were tested using structural equation modeling. The results showed that their model, which links image congruence, consumption emotions, and customer loyalty, was generally supported, whereas the linkage between social image congruence and consumption emotions was not significant. Findings in this study integrate recent work of image congruence into the growing body of research on the role of consumption emotions in forming customer loyalty in the lodging industry.  
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  Area Expedition Conference  
  Notes Approved  
  Call Number Admin @ admin @ HanBack2008 Serial 4120  
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